Experiential Production
Introducing a brand message is best achieved when paired with a familiar experience. I have repeatedly found that music is the most effective way to reach a target audience.
Live production of any kind is a challenge and coordinating 4 separate shoots over the course of 3 weeks in 4 cities will challenge most but, when you factor in 4 superstars the experience and final product tend to make it all worthwhile.
Bose Soundcheck was a premium product showcase featuring Maren Morris preparing for a live performance in a brand new venue in Nashville, TN.
The content was a valuable asset for Bose as well as hotel marketing and sales efforts.
In this 5-part online series, we documented Cam Newton's offseason preparation — unpolished, unscripted and unabridged — with the goal of fueling the WILL of high school football players on their journeys as athletes.
The campaign served as Under Armour’s primary marketing campaign in support of the upcoming NFL season and beat performance expectations by 200%.
This series of profile videos featuring Under Armour NFL athletes was produced on location at training camp and ran concurrent with the Huddle Up web series.
Conveying the concept of ‘hydrophobicity’ is one thing but demonstrating how it imparted a technical advantage proved a challenge that we creatively overcame.
The print, outdoor, in-stadium, retail, online, and brand marketing assets created for this campaign numbered in the thousands and took the team 12+ weeks to successfully create and ultimately deliver on time.
At a time when the country was still reeling from the attack on 9/11, U2’s halftime performance was a salient moment providing an opportunity for the country to mourn in unity and begin the healing process.
The Super Bowl XXXVII Halftime performance was a cross over success featuring the best of Pop, Rock and Country music.
For the launch of the new Hyundai Tucson we created a treasure hunt through the streets of Los Angeles culminating in a private, invitation only live performance by Imagine Dragons.
Filming a gang of twenty-somethings on the river listening to loud music wirelessly to demonstrate the waterproof characteristics of the UE Boom 2 was just as exciting at is sounds.
The mission was to determine if music has an impact on the physical prowess of today’s premiere athletes. What we learned was not at all what we expected.