Establishing SACHAJUAN HAIRCARE in the U.S. was a challenging proposition. Our initial efforts focused on the core 6 products which, meant communicating an authentic story for the ‘less is more’ Swedish brand in a crowded ‘more is more’ U.S. marketplace.

Michael Boychuck @ Caesar's Palace - Las Vegas

Success was dependent on establishing a foothold in key salons in major markets while securing consistent press coverage in key publications.

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After overcoming an initial pipeline shortfall, month-over-month sales steadily increased and validated our approach. This success eased the way for the introduction of an expanded product line offering.

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Continued success and growth of the SACHAJUAN brand in year two opened the door to additional distribution partnerships with leading brands in the beauty and lifestyle space.