Hutton Hotel Nashville,TN
The Hutton Hotel has a legacy of being the preferred destination for musicians and artists in Nashville but amidst the growth in hospitality offerings of recent years the brand was in danger of losing significant ground.
In 2016 my team was brought on to reimagine and update the property image and guest offerings in a play to stay competitive. Our strategic approach focused on reconnecting the Hutton Hotel with the DNA of Nashville itself.
We answered the call with the creation of Analog — a $5M state-of-the-art live music and entertainment venue with a low-profile, modular stage, couches in the front-row, and a world class sound system that creates an environment for artists to truly connect with the 300 person audience.
In the first 12 months of operation, I executive produced more than 75+ marquee artist performances/events at Analog beating attendance projections by 22%. Additionally, total hotel revenue and guest occupancy grew by 6% and 8% respectively.
Brand partnerships were a part of the initial creative and financial mission for Analog and the Bose Soundcheck program set the stage for additional productions to come.
Musicians and producers have long had trouble finding available work space so we designed the Writers’ Rooms. These discreet workplaces are for ‘professional use only’ by those who need a quiet place to write and record music while at the hotel.
Individually designed by singer-songwriters Ryan Tedder (One Republic) and country icon Dierks Bentley, the rooms feature state-of-the-art vocal booths, a selection of Gibson and Martin guitars, and premium recording equipment.
Proving the industry’s need for such spaces, in the first 30 days the Writer’s Rooms bookings included a branded music event that introduced the spaces to the industry, and a #1 album and a #1 single were written and recorded by two separate marquee talents.
