VP Marketing / Partnerships
While at Interscope I represented the best talent in the music business through all stages of their career. Specifically, I designed and negotiated partnership models with Fortune 100 brands and successfully defined, secured and created non-traditional opportunities for both marquee and developing artists which generated $20M+ BTL revenue and 500M+ consumer impressions.
N.E.R.D
Snoop Doggy Dogg
Black Eyed Peas
Lady Gaga
U2
2 Pac
Trent Reznor
Eminem
Mary J. Blige
No Doubt
M.I.A.
Primus
50 Cent
Peter Gabriel
Guns N' Roses
Nelly Furtado
Gwen Stefani
BUSH
Pussycat Dolls
Kerri Hilson
Head of Advertising
I built an in-house advertising agency from scratch with a budget of $3-5M and savings to the company of 10-15% in marketing spend annually. Overseeing a 9-member UMG team with oversight of 3 external creative agencies included developing and executing 100% of new release campaigns inclusive of TV, print, outdoor, radio, and digital amounting to 50+ projects per year.
will.i.am
Busta Rhymes
Beck
Marilyn Manson
Dr. Dre
The Wallflowers
Eve
8 Mile Soundtrack
Puddle of Mudd
Sheryl Crow
Babyface
Pharrell Williams
Sting
The Hives
Chris Cornell
Weezer
Director Sales & Marketing
Company growth included development of a dedicated sales department and coordination of label releases with the appropriate distribution divisions within Warner Brothers. This growth resulted in the need to bring outsourced business in house (consumer advertising spend) resulting in the creation of the label advertising department.
Solange Knowles
Common
Smashmouth
Jurassic 5
Papa Roach
Daddy Yankee
Bone Thugs-N-Harmony
Blackstreet
Maroon 5
Robin Thicke
Will Smith
Queens of the Stone Age
The Game
Limp Bizkit
Counting Crows
One Republic