Tom Williams -

Music Marketer

Experiential Producer

Partnership Strategist

20+ years with teams at UMG, Live Nation and Red Light Management - working with brands like Under Armour, Coca-Cola and the NFL.

Hutton Hotel Nashville, TN

The Hutton Hotel has a legacy of being the preferred destination for musicians and artists. To continue to serve the music community, we wanted to offer more than a comfortable place to stay, but also an oasis for their creativity.

Under Armour

Most sports brands sell clothing by celebrating star athletes as infallible heroes in moments of glory.

But Under Armour celebrates an athlete's WILL, because while many express the desire to win, few possess the resolve to train as hard as they play and fight through adversity when it drops them to the mat.

Experiential

Being strategically positioned between entertainment providers and cultural thought leaders has imparted my teams with valuable insight into key demographics and their passions.

Using this data, we build programs that include live experiences, custom content, digital media planning, influencers, and partnerships.

Lifestyle

Accepting a challenge has always been a rule so when the opportunity to launch a new beauty brand in N. America presented itself I moved to NYC and went all in.

Music

While representing many of the world’s greatest entertainers for more than 2 decades, I’ve developed strategic alliances across multiple pillars of culture and industry and delivered millions of BTL revenue annually.