Under Armour
In 2015 Under Armour engaged my team to develop an experiential content marketing solution featuring one of their star NFL athletes.
The campaign served as Under Armour’s primary marketing campaign in support of the upcoming NFL season.
In this 5-part online series, my team documented Cam Newton's offseason preparation — unpolished, unscripted and unabridged — with the goal of fueling the WILL of high school football players on their journeys as athletes.
Building on the success of Huddle Up we were given additional campaigns across a number of sports and global territories.
The daring of Tottenham Hotspur and their attacking style of play was combined with the WILL and determination of Under Armour to develop a call to action inspired by a new kit design.
The mission was to design a holistic marketing vision and assets as they would evolve throughout the off-season and into the regular marketing cycle to drive key product related messaging and sales.
For the launch of a new line of technologically advanced eyewear our concept featured 3 Under Armour athletes dominating their individual sport with specifc focus on the advantage Under Armour Eyewear featuring Storm Polarized Lens Technology provided.
This original video series set out to determine if there is a relationship between music and any performance edge that a top athlete might gain by having their favorite band create a unique song specifically designed to take their game to the next level.
Chase Elliot + Kip Moore
Lindsey Vonn + Jessie J
Clayton Kershaw + The Band Perry
Following Under Armour’s $500M+ acquisition of workout apps MapMyFitnessPal and Endomondo, our assignment was to design a new programming framework - ‘Record’ - and create the content to engage the established 120M user interface.
