Tom Williams -

Music Marketer

Experiential Producer

Partnership Strategist

20+ years leading teams at Universal Music Group, Live Nation and Red Light Management - creating experiential content for brands including NFL, Under Armour and Coca-Cola.

Music

While representing the world’s greatest entertainers for more than 2 decades, I established and have maintained strategic alliances across multiple pillars of culture and industry and have consistently delivered millions of BTL revenue in the process.

Hutton Hotel Nashville, TN

The Hutton Hotel has a legacy of being the preferred destination for musicians and artists. To continue to serve the music community, the goal was to design a space that was more than just a comfortable place to stay, but also an oasis for their creativity.

Under Armour

Most sports brands celebrate star athletes as infallible heroes in moments of glory.

But Under Armour celebrates an athlete's WILL, because while many express the desire to win, few possess the resolve to train as hard as they play and fight through adversity when it drops them to the mat.

Experiential

Being strategically positioned between entertainment providers and cultural thought leaders has imparted my teams with valuable insight into key demographics and their passions.

Using this data, we build programs that include live experiences, custom content, digital media planning, influencers, and partnerships.

Lifestyle

Accepting a challenge has always been one of my cardinal rules so when the opportunity to launch a new beauty brand in North America presented itself, I went all in and moved to NYC.